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Post-truth politics is a political culture in which debate is framed largely by appeals to emotion disconnected from the details of policy and by the repeated assertion of talking points, to which factual rebuttals are ignored. While post-truth political techniques have long played a role in campaigns worldwide, the term itself was coined in 2010,[1][2] and became widespread during campaigning for the 2016 US presidential election and the UK EU membership referendum.[3][4] Political commentators have identified post-truth politics as ascendant in American, Australian, British and Indian politics, as well as in other areas of debate, driven by a combination of the 24-hour news cycle, false balance in news reporting, and the increasing ubiquity of social media.
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An early use of the phrase in British politics was in March 2012 by Scottish Labour MSP Iain Gray in criticizing the difference between Scottish National Party's claims and official statistics.[27] Scottish Labour leader Jim Murphy also described an undercurrent of post-truth politics in which people "cheerfully shot the messenger" when presented with facts that didn't support their viewpoint, seeing it among pro-independence campaigners in the 2014 Scottish independence referendum, Jeremy Corbyn supporters in the 2015 Labour leadership election, and Leave campaigners in the then-upcoming EU membership referendum
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