Have you ever heard of this:
https://en.wikipedia.org/wiki/Richard_LaPiere
LaPiere spent two years traveling the United States by car with a couple of Chinese ethnicity. During that time they visited 251 hotels and restaurants and were turned away only once. At the conclusion of their travels LaPiere mailed a survey to all of the businesses they visited with the question, "Will you accept members of the Chinese race in your establishment?" The available responses were "Yes", "No", and "Depends upon the circumstances". Of the 128 that responded 92% answered No. The study was seminal in establishing the gap between attitudes and behaviors.
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