That actually requires regulation, as the bigger company would simply use the product themselves and sell it for cheaper due to the profits made on other products, causing that start-up to instantly go out of business because they do not have the finical clout to compete. A world without regulation will give birth to monolith institutions which would dwarf the ones which have such labels today. There are many dystopia around this theme, known as 'hypercapitalism'. These feature in the Shadowrun series, that faction in Eve Online, books such as Jennifer Government, etc.
What you call "free market" is not a "free" market. It is only free for the 1% who take all the power for themselves. This is why I arguably advocate for a "fair market" which has different connotations.
Not without regulation you won't. You require things like Consumer Rights, but since that is pesky regulation you just removed to 'free the market', so goodbye to that.A free market empowers the customer and forces the provider of goods and services to satisfy the demands of those using their product. The one providing the best perceived value is the one who would most likely succeed.
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I will be honest with you, Fisherking, I actually agree with your goal. An environment where free enterprise can flourish, protected by the predatory nature of big corporations is something I can fully support. I can support having strong consumer rights and protection as well.
However, what you are proposing does not create the result you desire. I can understand why you might dislike a lot of excessive regulation which was brought in via corruption and corporate lobbying in the USA especially, and I dislike this too. But you are proposing throwing the baby out with the bathwater, which causes a defacto anarchy where only the strongest survive and crush the weak. The weak require protection for them to flourish.
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