Quote Originally Posted by easytarget View Post
Could be, my take is the basic game concept CA has been pedaling for 15 years is a bit played out. Anyone and everyone who ever had any interest in it has seen it and played it, over and over again. Fifteen years is a long life for making the same game repeatedly and getting people to buy it, so I'd say kudos to CA for such a long run (the only corollary I have any experience with is Combat Mission by Battlefront, they've been making the same game over pretty much the same timeframe and their hardcore fans keep buying it).

Hard for me not to assume branching out to Warhammer and making other genre games than historical TW are a reflection of CA acknowledging they better find either some new life in the same game concept or find entirely new things to make.
I disagree with you. They really changed their concept and started going REALLY casual. Rome did it a bit. Empire a bit more. Both of those also expanded the depth in many other areas though. Shogun II started the downward slide toward arcadism. It is that trend that is killing TW. I am not buying the new TW games. I would buy the sh*t out of one that was a return to their roots (I still play the old ones all the time), and I am not alone. There is a huge market for serious strategy games, but they are ignoring it.