The thing is, "Liberal Democracy" is apolitically charged term designed to imply that "Liberalism" is inherently Democratic, by which the people coining the term often mean high taxes, gender equality, secularism (in a strict sense), support for Gay marriage (maybe) etc. etc. Essentially the position of the "chattering classes" in Europe and the US.

That sort of outlook is what turns more conservative populations off democracy - they think it's a package deal that requires them to accept all these Left-Wing ideals at the same time.