Nasty rumors were stock in trade for Roman elections. No libel or slander laws of substance back then. Attack ads are NOT a new invention.
I think Antony had been tapped as the "successor" in Caesar's faction -- he had served Caesar loyally and (at least on the battlefield) well. His mismanagement of Italy and Rome when Caesar departed for North Africa and his thwarting of Caesar's efforts clearly had him pushed to the side. I think Caesar had tapped Octavian to be his faction successor at that point -- but Caesar expected to conquer Parthia and points East and then return to Rome to live out his last decade or so. He figured he had 15 years or so to groom Octavian and could therefore afford to discard Antony.
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