You can use more than 2 ranks. Its a question of terrain too. And even if not all archers are firing the unit will just shoot for longer so you will get same overall result, it just takes longer.
Of course that wont help you if the enemy is charging you but if its a a defending unit that lets you shoot it to pieces it should work fine.
But if you really want to reduce their sizes to 30 and keep same killing power as a 60 men unit then you can either give them twice the ammo (56) or increase the missile lethality.
Ammo for each unittype is located in CRUSADERS_UNIT_PROD11.TXT and lethality is in PROJECTILESTATS.TXT. Both files are in the main folder. If you want to edit ammo for units in Viking campaign you use the VIKINGS_UNIT_PROD.TXT
The GnomeEditor is a nice tool for editing such things. Can be downloaded
here
Just remember to take backups of the files you edit.
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