Well, many many little reasons, but I'll drum up a few decent ones.
1) The world is hundreds of little battlemaps, this will make for excelent tactics, for example the english (or rather the barbarians who would later become the english) always had great skill at choosing the battlefiled to favour them, not just with hills and ambushes.
2) The senate. The pope is annoying, yeah sure, but the senate is (I think) going to be more like a few GA style goals, and if you completely ignore them then you get rebelliosnes and stuff, like being excommnicated.
3) City battles. Siege or not, I want to ight in the city streets, set fire to market stalls and charge over a church with an elephant!
4) Predictably, ELEPHANTS! ME WANNA ELEPHANT!
5) Legions being able to lock sheilds into a proper phalanx and other such formations, I want to watch the puny enemies arrows bounce off our heads.
6) Being able to expand the area of control my cities/citadels cover. That works far better than provinces in my head, though I'm still not sure about borders, political and such.
7) Diplomacy, it will be nice to have some.
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