The question is "Why is it only half full?". It's not the first pass at the gameplay. Was there someting wrong with the control you had in STW and MTW? Less control is better? Maybe CA should make that into a one liner marketing blurb. The fact is the target market has changed. Here's one for them that I thought up:

"Don't worry kids. RTW is not a hardcore wargame. You don't even need a manual to learn how to play it. You'll be up to speed in no time, blowing away enemy armies with your elite troops and special ability units."