Its part of the culture. The typical way of looking at "barbarians" is that they focused on individual combat.
Another way of looking at it would be the typical warband where lots of familiy members are fighting together. The unit might not have much training or discipline but people will do their outmost not to lose face in front of family members and neighbours. Getting hyped up for the ferocious charge is part of that warcry.
The mentality is different in a trained and disciplined unit. There order and teamwork is important and soldiers were punished if they left the unit to fight a duel.
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