Quote Originally Posted by SouthwaterPanda
As an experiment, try selling Rome to a complete stranger and newcomer to computer games in fifty words or less. Your partner, say, or your parents. Try not to use phrases like "with big battles like in 'Gladiator' and 'Troy', only you're in charge". Then try again with those kinds of phrases and see their eyes light up with understanding. As Captain Fishpants has said elsewhere, sometimes you just have to use terms of reference which everyone will understand, even if to a purist this smacks of mild inaccuracy.
Okay with a name like SouthwaterPanda and being a very nice guy. Lets run a competition for the best phrase you can do.

Four Categories.

1) Make the best phrase you can think of that would get you to buy the game.

2) Make the best phrase you can think of that would sell to the general public. Your parents, grandparents, neighbours, school bully etc.

3) Make it a marketing special. Use the most market laden speech you can think of. RTW:Just Rule IT! an orginal idea from Pape Marketing Co... actually the only idea of Pape Marketing Co.

4) Use as much internet speech you can think of. RTW:All your bases belong to us.

Just remember this is a G rated site and that the marketing guys will probably steal the better ideas and claim it for themselves. Just remember they chose marketing so they could sell themselves... because when you are that poorly equipped you really got to make up for it in your delivery.