As Gaul, I don't know if there is any other way TO play successfully. You have to act swiftly to eliminate one rival before the others all around you grow powerful enough to pose a threat. For me, it was the Romans, and their swift elimination meant I never had any trouble in Italy (before the damned Hellenic intervention), and the funds from the Italian cities allowed me to hold off the barbarian attacks in the north and the Punics/Iberians in Hispania long enough to gain a decisive advantage. GSC was even more successful, managing a non-aggression pact with Germania that allowed him to eliminate the Britons and secure his rear early on.
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