One thing I dislike about playing the Britons is the lack of any Cavalry. You end up relying on Cavalry Mercs to fulfill that role... (Why oh why didn't you include at least 1 Brit cav unit CA??)
Heavy Chariots I find are best used to disrupt a formation with infantry charging in to take full advantage. But they are not tanks. Generals are too valuble to waste and charging into a dense infantry formation with them is a good way to get them killed.
Your main infantry line needs to be made up of Woad Warriors and Swordsmen to start with. The basic Warband is too weak in my opinion to be of much cop. Once you get the "Chosen" Swordsmen you'll really be able to give the enemy something to worry about.
Head hurlers (despite my reservations about them as a game unit) are quite effective and dangerous. Train these guys up and hold them behind your main battle line to create a hail of sickening trophies into the enemy while your infantry charge. Slingers are also of use out in front of your battle line to harass the enemy, just remember to take them off "fire at will" mode when you put them behind your lines as the enemy closes, or you'll take extra casualties.
Warcry and Chant usage
Both of these abilities are a must for the Britons. It makes you into a very rowdy and noisey sight on the battlefield but really has a shock on your enemies.
When the enemy approaches, just before you are ready to give the charge order. Get your entire infantry line to warcry. This really pumps up your infantry with combat bonuses. Then when they are done immediately charge them in... The shock of the charge should be a severe blow to the enemy battle line.
Druids should always be placed behind your line as support, as like Screeching Women they are not as good in combat as your main infantry. Their chanting helps to bolster the morale of your own units at the expense of the enemy and will make your battle line harder to break.
The one thing I cannot stress enough is Buy CAV MERCS!! Trust me you need them to fill a role that your heavy chariots cannot do very well... Chasing routers and heavy charges into compact infantry formations.
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