A little logical analysis.
If you build a game overwhelmingly concentrating on the single player aspect. Then advertise it, again concentrating on the single player market. What kind of numbers do you think you are going to get?
The multiplayer market for Total War products is virtually untouched. People only find out about them by accident. There is no plan to cultivate this resource, so the undeveloped multiplayer community waxes and wanes under it’s own power.
Even with the above handicap, I think the number of buyers who actually do try to participate in Total War multiplayer over the long haul life of a particular game, is probably closer to 10%. Maybe even higher? The statistics you get, depend enormously on the questions you ask.
Now! What if you built a game specifically for multiplayer. Advertised it with the intent to draw every potential multiplayer on the planet (multilingual), hyping it big time as the ultimate multiplayer experience. Designed it based on the top if the line servers, that you maintained yourself, to keep them “always” up. Programmed with a “never before” available spectator gallery for any game running. Provide all of the tools imaginable to help players on their path to master the games (multiple eras). Give them free web space to build Clan sites. Set up ladders, contest and massive inter Clan competitions with publicly streamed events, and valuable prizes. With all of the above monitored and supervised by dedicated personnel. Do you think you would get a better numbers?
If you would treat Total War multiplayer as the “global sport” it really is, I believe the results would be astounding!!!
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