EA is a gaming giant. It's huge. It's rich. A project like this looks good and is, financially, absolute freaking peanuts to them. It also has the possibility of extending the life and sales of their game like Counterstrike did with Half Life if they're lucky.
Then you have Creative Assembly, a company which is funded entirely by the Total War series of games and some obscure Rugby games. Total War does well, it doesn't do THAT well. Creative Assembly don't have staff and money falling out their bloody ears so they're very limited in what they can do for you in the way of supporting the community.
EA have sod all respect for you, which doesn't matter because people are still loading them with cash for a new sports game no different to the predecessors every single year like some horrific machine of sporting capitalisation. Hold me, I'm scared.
EDIT: Oh and EA are the publishers. They can give time out for this. If Creative Assembly asked Activision if they could do this the response would have been 'get back in your cubicle and finish my cash cow you filthy whore'.
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