Yeah those killcounters are a bit GRRR at times. But luckily I never lost.

I primarely don't like these things:

The ground is bland!
The troops are oddly detailed. Very detailed yet very blocky at the same time.
The odd victoryconditions (at least at times).
No chasing fleeing enemy troops.
And the big one... The perpetual skirmish. Ther is no battle-feel.

But I did check up on the previous games and it seems that you can get units of 80 men mostly, while skirmishers and so on are 64. So perhaps the demo was just scaled down?