I started as the Count of Napoli and declared war on the Sicilian Muslims. Then my liege the Byzantine Emperor sent a few thousand troops and together Sicily was conquered. However, I got no reward.
Two dead Counts of Napoli later I discovered the County of Salerno right next door to me. It was ruled by a Count but one who was independent from anyone. Great! So after gaining enough prestige I laid a claim, invaded and promptly conquered it. No one else got involved!
I seized the title and created another: Prince of Camponia (sp?). My piety is only about 7 or so, so I guess I must be quite a bad boy! A bad one but a happy one .