"Crazy Richard's" Natural Chunky Peanut Butter!
Umm. The marketing man who came up with that wasn't familiar with Cockney rhyming slang I take it...

(NB for non-londoners "Richard"= "Richard the Third", as in "Brad"= "Brad Pitt", Viz "Watch me Guinness a minute I'm just popping off for a brad.")

Does it give you crazy Richards, as a matter of interest?