Betting would be like betting on the lottery. I think there have only ever been a few occurances in history of the same roller winning the competition twice. Should definately get TV coverage though, but I'm frightened that if that happened, it would become too comercialised with the licensing fees. They'd probably try and institute a round-robin structure, with the winners advancing to the European Champions League of Cheese Rolling. Then it would be marred with controversial issues like drugs and tapping-up of rival clubs' rollers.
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