On strategical level:
Know you enemy, know its strenghts, possibilities and numbers. Know more about your enemy than it knows about you maybe more than it knows about itself
On tactical level:
Know yours and your enemy's strenghts and weaknesses and play to your strenghts and to your enemys weakness. If the enemy army is unbalanced then concentrate on the most important units (e.g. they have a Katatank...) OR attack according to your force composition. Yes, sometimes it is a good idea to do a frontal assault. (But sometimes it is time to skirmish...)
Dont forget to use the terrain to your advantage is possible...
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