They might review the game in a pre-release form, or as soon as it goes gold. Either way, it will perhaps be around the end of September before BI makes it to the shelves (virtual and physical).

I don't see any need to rush or be overly eager to get it released too soon. Its best CA gets as much time to work on it as possible in order to iron out all the issue. The demo is still in a very pre-release state and hopefully CA intends to greatly improve on polishing the final release. Lets hope the patching policy has also improved with the take over of SEGA.