Quote Originally Posted by O_Stratigos
"In a more specialised sense, a transcription is (a system of) writing the sounds of a word in one language using the script of another language. Any reader of the latter language should be able to pronounce the transcribed word (almost) correctly."
"In general, transcriptions are used to write for the general public, as in newspapers or a general-purpose encyclopedia. Transliterations tend to be used by linguistic researchers and learners of a language who have not yet mastered the language's writing system."
Wikipedia

Don't be silly, we have to transliterate not because our Greek linguists don't know Greek, but because we are making EB (at least for the moment) for an English speaking audience and using a game engine that (at least for most of our memebers and fans) uses the English alphabet.