Perhaps I haven't made myself clear.
I certainly agree that stronger units will take fewer casualties and do faster damage than weak ones. But total numbers still have a bearing: for example, a Warband unit (n=61, attack=7, defence=10) will probably beat a unit of Arcani (n=16, attack=12, defence=16), assuming neither routs.
But consider, in the case of the Gauls, a Warband unit (n=61, attack=7, defence=10) and a unit of Chosen Swordsmen (n=41, attack=13, defence=17).
A Warband with no chevrons has:
: an attack strength of 61 * 7 = 427
: a defence strength of 61 * 10 = 610
Chosen Swordsmen with no chevrons have:
: an attack strength of 41 * 13 = 533
: a defence strength of 41 * 17 = 697
So with no chevrons, the Chosen Swordsmen look like the stronger unit (disregarding other factors like charge bonus, cost, morale etc.). Now consider the case with three chevrons (e.g. from Large Temple of Toutatis) and an armourer:
An armoured Warband with three chevrons has:
: an attack strength of 61 * 12 = 732
: a defence strength of 61 * 15 = 915
and an armoured unit of Chosen Swordsmen with three chevrons has:
: an attack strength of 41 * 18 = 738
: a defence strength of 41* 22 = 902
So with these bonuses, multiplied by the larger number of men in the unit, the Warband has become about as strong as the Chosen Swordsmen. And the effect will be even more marked compared to smaller units such as cavalry.
In a nutshell: bonuses are bigger overall when applied to larger units. This tends to cancel out their intrinsic weaknesses, and make them more competitive with smaller, 'stronger' units that have the same bonuses.
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