My point is weak, but have any of you wondered if it might be an "Eye of the Tiger" situation? Maybe students don't give a crap about their future because they've never had to spend a night in the cold or go without food for a long period of time. They have not been introduced to the consequences of lethargy.
A way to change this is to show them instructional videos covering the strong studying and working habits of the developing eastern nations, lecture sessions on the new global job market, and to top it off, a nice field trip through Bay City and Saginaw, Michigan to demonstrate just what will happen to this country and its people should we remain lazy in the classroom.
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