It's also important to consider the cost increase of a unit (in Multiplayer, MP) with higher honor/valor etc., relative to the increase in performance.
My understanding is that ranged units do increase in effectiveness as they honor/valor up, but the improvement is marginal beyond a certain level, and the cost in multiplayer quickly exceeds the benefit of the improvement.
There are others here who are well-qualified to comment about this in much greater detail.
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