well....

(1) Better diplomacy. It's the only think that napoleonic POS TW knock-off got halfway right.

(2) Expand the map or contract it. I dont care. I'm sick of seein the same friggin mediteranean-northafrican-blah.

(3) traits... hmmm. Think outside the box. Deliver something new to reflect the personality of individual generals. The current trait system needs a new engine. vrrooom

(4) Well. The rest depends. Are you engaged in customer oriented marketing? Or are you in the sellers mindset?