That is what the Pentagon calls it, and it looks like they are indeed planning for a prolonged campaign of a different nature than the War on Terrorism. Papers on all continents have carried parts of this story; for those who need a quick fix The Guardian seems to provide a good write-up: America's Long War.
I haven't made my mind up after just a few days of reports and comments. Let's discuss it here. Some of my initial impressions:
Upside
1. more involvement of allies
2. no more massive military invasions
3. more intel on the ground
Downside
1. more 'remote control' ops (drones)
2. more use of 'bad' proxy forces
3. terrorism unnecessarily hyped into Cold War dimension
So?
Bookmarks