Its a sad fact that companies are now realizing that they can squeeze even more money out of their titles
Are now realizing? Ever heard of MMO monthly fees? Ten bucks a month or more from each customer doesn't go purely to "server maintenance", whatever they tell you.

And metthinks this whole thread is full of overreaction. I know I've already wrote a novel earlier about it, but still, if the horse armor is too expensive, JUST DON'T BUY IT. And besides, no matter what little add-ons they may charge, modders will still mod away. Why? Hell, there's an infinite number of people in the world who need a hobby, ANY hobby.