I have been pondering recently, whilst in bed, in those long sleepy physics classes whilst my teacher cants on and on about coconut shies, on quite walks, about the Modern World : Its politics, its war, its art, its architecture, its mentality.
Firslte, a prime example of modern mentality was when Voluntary Euthanasia Society changed its name to Dignity in Dying. This change brought me to the question: why change the name? "Voluntary Euthanasia Society" is explanatory, simply, polite, and quite obviously a name of an society. "Dignity in Dying" might require some explanation that it is indeed the name of a society. It also does not immediately explain what they do: Dignity in dying could involve euthanasia, assisted suicide, dying in one's sleep, dying whilst having a good standard of living, dying whilst fighting. In short, it is open to innumerable interpretations, unlike the original name which cannot be mistaken for anything but a society campaigning for voluntary euthanasia to be legalised.
Hence, simplicity cannot be the reason behind the name-change. No. However, it could be done in the name of Modernity. It is a short title, with alliteration to make it more memorable and certainly more pronounceable (especially since the popular vocabulary in the past 70 years has decreased)
Other organisations have adopted a similar approach, going for names with single-word acronyms such as SPEAK and FETA (try and guess what they are for) or names to make the cause sound more noble but also fashionable, such as Fathers 4 Justice (the replacement of "for" with "4" is perhaps an attempt to make it more appealling to the youth).
Then there is the Scottish Parliament. The Parliament decided to build a new place to meet, in a modern style in the middle of the (I think) World Heritage Site of the Old Town of the City of Edinburgh. However, not much less than a Scots mile up the road was a building named Parliament House. This is where the Scots Parliament used to meet. Admittedly, it is in use by the Court of Session and the High Court of Justiciary, but building a new courthouse in Holyrood would have been less costly than a new parliament. Of course, Parliament could not settle for something grand and tradition to fit in with the surroundings. It went for concrete, plastic and glass and vastly huge. Not for beauty, tradition, keeping with the area but Modernity again.
The Imperial War Museum of the North has adopted a similar approach, with a building which symbolises something (nobody can be quite sure, except the architect). In previous times buildings might have ornate designs carved or painted on buildings to symbolise something, the pictures generally being known to the people who would see them most.
In days gone by, companies would call themselves after where they are based, what they do, or the founder. A quick perusal through the Stock Exchange listings brings up all sorts of names. And their logos. They spend millions of pounds re-branding themselves. In the name of Modernity.
Many products are made using plastic today which, in my opinion, clutters things up, but it is on almost everything. What did people do before plastic? What shall people do after plastic?
Most developed countries have a party-political system. However, this gives whichever party has a majority in parliament a stranglehold on affairs, especially if the members are more concerned with becoming ministers and such. Also, there is much onus on democratic reform. Why? Our executive is selected more or less democratically, and the chamber of parliament with most power also is. An upper house which is perhaps made up to be representative of the overall vote each party gets in an election is one thing, but having a whole set of elections is another. Another elected house puts an onus on its members to follow the party line, rather than challenge the executive. There is often complaints of the Upper House being undemocratic whenever something is voted down, but it is doing the job for which it is intended -- challenging the government, scrutinising prospective laws.
This is as much as I could be bothered to type.
So, your opinions?
Bookmarks