I see 4 major factors:
1. Movies just aren't as interesting anymore, too many remakes, too many dumb action movies, etc.
2. Movies don't play as long as they used to, or at least it seems that way to me. They do show up on dvd within a few months now
4. The improvement of the 'home experience'
3. internet piracy, always a big thing amongst teenagers and young adults, it saves them at least 5€ to see a movie, that's a couple of beers !
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