How about something unconventional, say, nonfiction essays? That would be interesting to read as well as participate, albeit the topic will of course be much harder to select.
I've personally always hated word counts in fiction as they artificially limits an author's storytelling; of course, in contests they are justified, for obvious reasons, but still...
We could save a fiction contest for special occasions, where particular themes will have greater significance "in the season."
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