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  1. #1

    Default Re: AMD buy ATI

    Personally, I'm not overly enthusiastic with such mergers. The fewer giants we have, driving towards monopolies, the better. At this pace, in 10 years we'll only have MicroIntel and IBSun or so. Not so great for the consumer, ya' know.

    But I guess in the short term, this might be good for the consumer.
    Therapy helps, but screaming obscenities is cheaper.

  2. #2
    boy of DESTINY Senior Member Big_John's Avatar
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    Default Re: AMD buy ATI

    i don't know if this will make much short term difference besides intel (probably) dropping crossfire support from their chipsets. the analysis i've read seems to indicate that this merger is all about the future (5-10 year outlook) of both companies, in respect to the coming obsolescence of gpus and the coming energence of mini-core processing.
    now i'm here, and history is vindicated.

  3. #3

    Default Re: AMD buy ATI

    Quote Originally Posted by Big_John
    i don't know if this will make much short term difference besides intel (probably) dropping crossfire support from their chipsets. the analysis i've read seems to indicate that this merger is all about the future (5-10 year outlook) of both companies, in respect to the coming obsolescence of gpus and the coming energence of mini-core processing.
    Obsolescence of gpu's? How/why is that? If anything gpu's are even more important today. And do you mean multi-core or mini-core.

  4. #4
    boy of DESTINY Senior Member Big_John's Avatar
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    Default Re: AMD buy ATI

    Quote Originally Posted by orangat
    Obsolescence of gpu's? How/why is that? If anything gpu's are even more important today. And do you mean multi-core or mini-core.
    here's the kind of analysis i'm reading:
    http://www.theinquirer.net/default.aspx?article=33219

    edit: some snipets
    Quote Originally Posted by Charlie Demerjian
    Let's look at this long term, say five or so years, the design cycle of a modern CPU. As we've noted earlier, the X86 CPU is about to take a radical turn, and the designs you will see at the turn of the decade won't resemble anything you see now. What do we mean by that? Mini-cores and Larrabee.

    [...]

    Kevet and Keifer were a mini-core and a CPU made of 32 of those cores respectively aimed at server workloads. It was four times what Niagara was reaching for, but also five years later. Intel is going for the swarm of CPUs on a slab approach to high performance CPUs, and more importantly, is going to upgrade the chips on a much swifter cycle than we've been used to.

    With 32 small and simple cores, you can design each core much more quickly than a normal CPU, much more quickly. Design complexity, verification and other headaches make things almost a geometrically increasing design problem. A small core cut and pasted 32 times can mean smaller teams doing more real work instead of busy work, and more teams tweaking things for niches.

    [...]

    Now, if you add in GPU functionality to the cores, not a GPU on the die, but integrated into the x86 pipeline, you have something that can, on a command, eat a GPU for lunch. A very smart game developer told me that with one quarter of the raw power, a CPU can do the same real work as a GPU due to a variety of effects, memory scatter-gather being near the top of that list. The take home message is that a GPU is the king of graphics in todays world, but with the hard left turn Sun and Intel are taking, it will be the third nipple of the chip industry in no time.

    Basically, GPUs are a dead end, and Intel is going to ram that home very soon. AMD knows this, ATI knows this, and most likely Nvidia knows this. AMD has to compete, if it doesn't, Intel will leave it in the dust, and the company will die. AMD can develop the talent internally to make that GPU functionality, hunt down all the patents, licensing, and all the minutia, and still start out a year behind Intel. That is if all goes perfectly, and the projects are started tomorrow.

    The other option is to buy a team of engineers that produce world-class products, are battle tested, and have a track record of producing product on the same yearly beat Intel is aiming for. There are two of these in existence, ATI and Nvidia. Nvidia is too expensive, and has a culture that would mix with AMD like sand and Vaseline. That leaves ATI, undervalued and just as good.
    Last edited by Big_John; 07-25-2006 at 03:06.
    now i'm here, and history is vindicated.

  5. #5
    Member Member Alexander the Pretty Good's Avatar
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    Default Re: AMD buy ATI

    Interesting. No support between Intel and ATI = and more compatibility crap to worry about.

    I wonder what that article is referring to with the "culture" of nVidia. Personally, I like ATI, but what's the big difference in "culture?"

  6. #6
    boy of DESTINY Senior Member Big_John's Avatar
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    Default Re: AMD buy ATI

    Quote Originally Posted by Alexander the Pretty Good
    Interesting. No support between Intel and ATI = and more compatibility crap to worry about.

    I wonder what that article is referring to with the "culture" of nVidia. Personally, I like ATI, but what's the big difference in "culture?"
    yeah, i don't know any of that 'tech insider' type stuff. he did say something about nvidia "playing power games" with their sli licences, and intel preparing to "kick nvidia in the teeth" over it.. lol?
    now i'm here, and history is vindicated.

  7. #7
    Nobody expects the Senior Member Lemur's Avatar
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    Default Re: AMD buy ATI

    What's strange is that for the last year or two, the platform of choice has been AMD on a Nvidia Nforce motherboard. Heck, that's what I'm typing on now, and this rig is over three years old (hearken back to the days of Nfoce 2, children). AMD and ATI haven't been obvious partners from a gamer's perspective.

    And even though Core 2 Duo is a fantastic proc, let's not get too worked up about "AMD's troubles." It's a great company. Just because they're behind right now doesn't mean they'll be in second place a year from now. I have faith that the back-and-forth between Intel and AMD will continue. It's just that AMD fans got complacent, what with Intel having relatively slow and hot desktop procs for the last two years.

    The only constant is change.

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