Well all the xbox 360 games for a start and I think thats the sort of integrated systems that this is aimed at rather than the old traditional bare minimum to run XP gui that has been previously proferred mainly by Intel.

AMDs focus for a long time has been about open access platforms & most recently they have been making quite a bit of noise about having powerful co-processors with direct coherent HT links to the CPU (Torrenza).
A prime candidate for that sort of thing seems likely to be a big powerful GPU and thats a very good thing