Well according to that screenshot the short campaign for the English is apparently capture 45 regions and Jerusalem, so that's a fair bit longer than the RTW short campaigns. Makes me think the rate of expansion/speed of strategy part could be quite swift if that's a short campaign.
To be fair, if that's from the demo version, we don't 100% know that's the final 5 starting factions. It might be for the demo, they don't want you to play as various factions until the game hits the shops. To keep the file size down, perhaps many of the eastern factions don't have their full compliment of units in the demo file. I'm obviously just clutching at straws though.
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