EA outdoes itselve on this one,

[Spino]

The idea that EA is using IGA's in-game spyware as a means by which they can better manage production costs while 'passing savings on to the consumer' is positively laughable. In fact that statement is probably so fantastical one could consider it to be obscene. The implementation of in-game ads is done purely in the name of boosting existing revenue. With console games selling for $50-60 you'd have to be incredible optimistic or silly in the head to think EA would actually lower the prices of PC games to scale with the success of in-game ad spyware like that found in BF2142. Why lower your profit margins if consumers are more than willing to pony up the cash?

Long ago EA used to be a great gaming company that actually cared about producing decent games. Somewhere along the way EA wound up being a typical US corporation that doesn't give a damn whether its selling games, tires or dildos. There's a good reason why so many people who work or have worked at EA positively hate the company; it's because it is painfully obvious that EA does not care about its customer base or the in-house and contracted developers who bust their collective asses to create quality games. Every time I see some promising developer or property ink a deal with or get bought by EA I get a bit depressed and feel like it's one more nail in the coffin of mainstream PC games. I think EA deserves every drop of venom and vitriol the gaming community throws its way.