With respect England does so well (H/M) because:
1) you have a secure financial powerbase once the British Isles are secured
2) you can expand across the coast from Caen without immediately going to war as the neighbouring settlements are rebel
3) simultaneous expansion into Scandinavia is possible - the Danes can be delayed by placing a ship on one of the land bridges from Denmark
4) longbows are fantastic - easily obtained, reasonably cheap, long range, armour piercing, can fight in a pinch and lay stakes. What more do you want? With Yoeman and Retinue Archers to come it just gets better and better.
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