Let me second the enormous effectiveness of camel gunners. I just started buying these bad boys, and in every single battle I've fought with them (mostly targeting heavy armored Western units, mostly General Bodyguards and Dismounted Feudal/English Knights), every camel gunner unit has had 150+ kills at least, and I don't use them to chase routers. You don't really notice how effective they are until you see the enemy line thinned out halfway into the battle. I mostly use them as recommended by others above: string them out in long range on the flanks and enfilade the enemy line. Note that if enemy cav gets at them, these guys are still meat --- the scare-horses feature can't make up for their lameness at close range. But they are well worth that risk. One unit in a massive battle that destroyed the last hope of Sicilian independence had 355 kills.
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