Ok Doug, I think this is a good spot to start.
I split my starting armies up rather than merging them, and sent one towards Riga and the other towards Smolensk. After getting a council mission to take smolensk, I decided to not wait it out and actually assault, which wasn't much of a problem given my archer superiority. Riga, on the other hand, had a group of peasants that were kicking my militia spearmen around, and my general decided to lead the charge when I tried to flank the spearmen held by another group of militia, which resulted in a funeral ceremony.
After taking Riga and Smolensk, I got another council mission to head north towards helsinki, so I accepted a marriage proposal and marched off with two units of militia spearmen, two units of peasant archers, and one fresh general. The crossbowmen weren't as much of a hassle as the armor piercing viking raiders, who tore through my general's bodyguard pretty fast. In the end, it was a crossbow bolt that did him in though.
The real key, as far as I see it, to early economy with Russia is following those missions given by the council. I have a few cavalry units running back and forth between settlements for the missions that require bolstering defenses, and I haven't failed yet to take a settlement that was recommended by the council. It seems that if you wait to take a rebel settlement for a bit, but keep it in your line of sight, the council is more likely to give you said missions.
Moscow is about to be assaulted, and I'm working on establishing myself as a trading power in the baltic. My next goal is to take the scandanavian region before the danes do, and then hopefully the danes themselves, allowing me to sandwhich poland. I've been avoiding traditional plans of action that require taking Kiev, because it leaves my borders wide for polish incursion and pits me up against the turks/byzantines and hungarians. The turks or byzantines traditionally take the Kazak region two regions above armenia, and the hungarians/poles seem to have designs for the area around Kiev.
In contrast to your probable plan of action, I haven't been using a lot of horse archers. Most of my armies are cheap infantry and peasant archer support with a mix of mercenaries. I'm waiting to take a fortress big enough to support the development of Dvors, which will probably be Thorn.
[Edit] Oh yeah, I'm pulling in around 1500 florins even with a few units of mercenaries. The trick seems to be basic farms and a trading system (land based for now).
A few closing notes for this installment, or rather key points:
-Make sure to grab settlements offered by the council.
-Establish yourself as a trading power in either the baltic or the black sea, as trade is the most lucrative business to get into.
-Try not to over extend your provinces to the point that you have to travel five turns to relieve a siege.
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