In business terms, brands are brands because they give you the recognition of attributes such as quality, guarantee, reliability etc. So that it's not hard to guess why brands such as Asus, MSI, Gigabyte apply higher prices for their products. They use the branding advantage. There indeed is something called brand loyalty and people do not care about the rest when they are "connected" with a brand. And when that is likely to happen, a brand has evolved into a brand really, thus giving them advantage to set higher prices.
For sure this is not only about "let's-suck-the-loyal-fools". They promise additional softwares, better customer service etc. For sure, a highly reputable brand checks their products before shipment better than a cheap seller. Or that they prefer better raw materials and better work force with their products. Since you are investing extra in production phase, you'll need to meet your expenses, hence price-skim the market when you are in with your product.
So after so much blah blah, what's the deal ? Well, if you don't want to pay a higher price for the same product or want to know if your hard-earned money will be worth being paid more rather than a technically equivalent but cheaper product, you'll look into reviews. My thumb rule: I never buy a PC component without reading at least a single review thoroughly. Why risk your wallet, while there are people that can derive the con's and pro's for you?
There you go, old man. Google will one day conquer the world but it is still your friend for now.![]()
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