Well, they do send fewer free ones via mail than they would have to include otherwise. My guess is that it actually ends up being a fairly significant number that they don't have to produce, because people don't want one to begin with, go somewhere else, or already have one. Whether or not w/holding the broiler pan is worth the association it leaves in their customers' minds is really anyone's guess; they probably know more though, through complaints, drops in sales maybe related, money saved, or otherwise.
Either the practice of not having so many accessories included that people may already have is going to spread to most all companies, or it will be a failed venture because the rest of the companies won't take part... those market games they play with each other...
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