The game won't run in DOS, so no. But you can do it from the terminal (Start -> Run -> cmd). It's easier to use a shortcut or .bat file, though. Just make an empty .bat file in your M2TW folder and write this line in it:
medieval2.exe --io.file_first
Or, create a shortcut to medieval2.exe, right click it and select properties, then change the destination to "[some path]\Medieval 2 Total War\medieval2.exe" --io.file_first (note the location of the quotes).
Or, finally, open your medieval2.preference.cfg file and add the following:
[io]
file_first = 1
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