Try copying your normal RTW desktop shortcut and at the very end after the quotes add "-mod:eb -nm -show_err" so the target looks like this:
(may not be "The Creative Assembly")Code:"C:\Program Files\The Creative Assembly\Rome - Total War\RomeTW.exe" -mod:eb -nm -show_err
If that doesn't work, it isn't the shortcut that is screwed up, try reinstalling EB and make sure it is definately in the right folder.
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