Total War endings are generally bad if you ask me, but on the contrary I think they're getting better, albeit quite slowly.
MTW had no ending. It just gave you a drawing saying 'you conquered the world, now go play a new game'.
RTW was a just one silly movie with music which kept looping.
At least M2TW gives SLIGHTLY different endings for each faction, and each one has its own narrative.
But yeah, after playing for HOURS on a campaign one would at least expect a 3-5 minute ending.
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