Quote Originally Posted by Spino
Romney may have a massive warchest at his disposal but he has little in the way of brand name recognition, something Giuliani and McCain have in spades. Let us not forget the vast personal fortune Forbes had at his disposal when he ran in previous elections.
Read this to see what I mean:
Mitt's Media Blast
Former Massachusetts Gov. Mitt Romney's decision to begin his television advertising campaign in a series of early primary states today signals a new phase in the run for the Republican presidential nomination.
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The second reason for Romney early ad blitz is simple: because he can. Romney has proven an able fundraiser -- collecting more than $6 million on a single day last month. He will have more than enough financial resources to build his name identification in early states.
I know I mentioned his personal wealth, but I didn't mean to over-emphasize it. AFAIK, Romney is the best Republican fund raiser of any of the major hopefuls and he's using that money.