You gotta help me, guys... I'm upset!

I've installed RTW, patched it to 1.3 before and 1.5 then, made a copy of the whole RTW folder and named it "Europa Barbarorum". Then I've installed EB 1.1 setting C:\Programmi\Activision\Europa Barbarorum as path, I've also installed EB 1.2, always choosing the same folder. Now why the hell I can't run the MOD? If I click Play starts the normal game, RTW. If I try to click Run Europa Barbarorum or Run Europa Barbarorum (troubleshooting) nothing happens.