Quote Originally Posted by Julius_Nepos
So, I really don't understand CA's strategy, I know they have one, and I'm sure its based on marketing data that they got from somewhere, but the logic behind it eludes me. Cheers!
When was the last time CA did marketing research on the org? Have they ever?

While trying to constantly sell more and more games CA and Sega surely realise that the best form of sales generation is through word of mouth. Sure by adding in arcade style battles and uber units you might get a few button bashers for five minutes but then they are off again on to the next five minute wonder.

The real fans of TW series seem to have a constant thirst for TW games, expansions, add-ons and mods. You only have to look at the org to see that.

I hope CA and Sega have as part of their strategy have a plan to use the org as a tool in which to push the series to even higher levels. One way I believe this could be done would be to invite in the teams who create the best mods EB, RTR etc and give them an official stamp of approval. That way the mod teams could have access to hard code under CA supervision and then the mods could be downloaded for a fee, creating extra sales for CA and Sega with the mod teams help.

It's just an idea and maybe it is full of holes but we all want the same thing which is the best TW games possible.