Well, my first thought when I read this was the launcher poll question - Would you pay $10 for a single expansion campaign? My answer: Yes, IF it was professionally done, added sizeable content to the main game, and was virtually bug-free and stand-alone balanced. A larger map in one, additions to Crusades and their frequency/effect, one for Medieval 2 Total War: Jihads!, an Eastern Orthodox pack, ect. As long as these "updates" were like this, more large upgrade than update, I'd be fine with them.

I would not however, want them handed out for a $10 monthly charge to the 'ole Visa or AMEX. Give me a list of campaigns/upgrades and let me buy what I want, yeah, I'd go for that. I know I can find almost anything I could ever want for free in player created mods - many of which look amazing and their creators must be given mad props for - but I'm hopelessly obsessive about things in their "Original" or "Manufacturer's Option" form.

Case in point: I wanted one of those DVD Navigation Systems in my dash. Instead of buying an aftermarket one for my car, I bought a new car that had it in an option package. I'm completely insane, but at least the new car sure is pretty. I'd seek help, but now I can't afford the therapist. Or $10 upgrades. Never mind.