Sometimes the chasers are walking behind the routers, adapting their speed to theirs, killing just two guys on the whole way to the red line. It normally helps to order them to a point way ahead, then let them charge again, or just switch the chasers to pursue another routing unit.
If a unit of sallied troops rout, let a cavalry unit hunt them. It's only important that there are still a few of the routers alive when going through the gates. Then your cavalry will conquer the gate, the gate will be yours, further routers have to go all the way round the city. Inside the city, you can easily "conquer" the rest of the gates, leaving the enemy no chance. Then just occupy the town center - done. Works with wooden walls only, of course.
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