I use a relatively simple strat.
Let him charge the battle line, usually on the edge of the line, and then nail him on the general's side with a cav charge. Insta-gib.
Maybe I'm just lucky that the general usually rides over to (my) right side of the battleline hence hanging himself out on the end and exposed.
Course, failing that, you can always simply dedicate 2-3 cav units, preferably at least mailed knights, to squash him.
I go for up close and personal, rather than missilecav. My experiance with jav-cav or xbow-cav is that even when you are nailing the general's unit from a flank or rear, most of his bodyguards usually die long before he does. Whether this is a function of simply the fact that he may have 10 times the hitpoints with good traits/ancillaries, or some sort of "safety" feature that spreads missile damage to the entire unit rather than directly to him I couldn't say, but melee/charge seems to be MUCH more expediant at actually whacking the genreal when you can pull it off. Especially the charging. Have 3-4 lances driving through his chest has never failed me. Melee can take a while, although it still seems quicker than missiles.
It's like the charge takes all the hp's of damage inflicted in a charge to the front of normal units, and focuses that entire damage on the general.
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