The Egyptian priests had to find a way to keep their status witht he change of management. By proclaiming Alexander son of Amon-Zeus they achieven two things:
a) Made sure that Alexander wouldn't move them aside with the Greek religion
b)Ensured that the population accepted the "liberation" from the Persians by the descendant of Pharaohs.
I have also read another story however, that when the priest came to greet Alexander he wanted to say "Ω Παιδίον", which means child (something like "my child" from modern priests) but not knowing Greek well enough he made a mistake saying "Ω Παιδιός" which Alexander's followers heard as " Ω παι Διός", which means "Son of Zeus"
I doubt if it's true but it's funny. A deity created by wrong spelling.
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